About the Role
We're seeking a creative and data-driven Marketing Specialist to join our team! You'll be a key player in developing and executing strategic marketing campaigns that drive brand awareness, lead generation, and customer engagement across various digital channels. Your responsibilities will include:
Social Media Marketing: Craft engaging content calendars, manage paid advertising campaigns (Facebook Ads, Instagram Ads), and analyze social media performance metrics to optimize strategies for maximum reach and impact.
Content Marketing: Develop high-quality content (blog posts, website copy, email marketing campaigns) that resonates with our target audience and aligns with our brand voice.
Email Marketing: Create and manage targeted email marketing campaigns to nurture leads, promote special offers, and drive customer loyalty.
Market Research & Competitor Analysis: Conduct ongoing market research to stay ahead of industry trends and analyze competitor strategies to inform our marketing initiatives.
Marketing Analytics & Reporting: Track and analyze marketing campaign performance using marketing automation tools and Google Analytics. Prepare insightful reports to measure success and identify areas for improvement.
Collaboration: Work closely with the sales team to generate qualified leads and support overall business goals.
Requirements
Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field. 5+ years of professional software development experience.
Proficiency in one or more programming languages such as Java, Python, or C++.
Experience with web development frameworks and technologies (e.g., React, Angular, Node.js). Strong understanding of database systems (SQL and NoSQL). Excellent problem-solving skills and attention to detail.
Ability to work independently and as part of a team. Strong communication skills, both written and verbal.
Compensation
Competitive salary range: $55,000 - $70,000 CAD annually
Possible Increments: Performance-based bonuses can increase your total compensation by up to 10% annually. Strong performance and exceeding goals could also lead to promotions with higher salary ranges within 2-3 years.
About the Company
At Northern HR Solutions, we are committed to providing strategic HR solutions that support organizational success. Our mission is to create a positive and inclusive work environment where employees can thrive and contribute to our company’s growth. We value teamwork, integrity, and continuous learning.